Corporate Speaking
A Keynote That Changes How Your Team Sells
Bryan brings four decades of enterprise sales experience and professional performance training to every stage. The result is a keynote your audience will still be talking about at the next sales kickoff.
40+
Years in Sales
B2B
Enterprise Expertise
3-Act
Proprietary System
Aristotle
Rhetorical Framework
Why Bryan
Credibility Built in the Field
Bryan isn't a motivational speaker who has read about selling. He has spent more than four decades doing it — from individual contributor to sales leader, from enterprise deal-maker to enablement architect. His second career as a professional voice-over actor and improvisation student in Los Angeles gave him the performance tools to make that experience land on stage.
40+
Years in Sales
The Method
Why the Three-Act System Works
The Act Like You Can Sell methodology is grounded in Aristotle's Rhetoric — the oldest and most battle-tested framework for human persuasion — and brought to life through the discipline of improvisational theatre. It is not a script. It is a system for performing well in unscripted moments.
Ethos
Credibility & Trust
Before a buyer hears your argument, they decide whether to trust you. Ethos is the foundation — how you establish authority, authenticity, and presence in the first moments of every conversation.
Logos
Logic & Evidence
Buyers need a rational case to justify an emotional decision. Logos is the architecture of your argument — how you structure insight, data, and proof in a way that builds inevitability toward yes.
Pathos
Emotional Resonance
People buy with emotion and justify with logic. Pathos is the human layer — how you connect your solution to what the buyer actually cares about, fears, and aspires to. It is the difference between a pitch and a conversation.
Keynote Topics
Built Around Your Audience
Act Like You Can Sell
The flagship keynote. Bryan unpacks the Three-Act System — Ethos, Logos, Pathos — and shows exactly how improvisational performance discipline transforms the way salespeople show up in unscripted conversations. Audiences leave with a clear, actionable framework they can apply the next morning.
Key Takeaway
A repeatable system for navigating any live sales conversation with presence and conviction.
The Willing Buyer Problem
Most sales training focuses on technique. Bryan's research — drawn from the book manuscript — reveals that the real gap isn't skill, it's enabling the buyer who already wants to say yes. This session reframes the entire sales conversation around buyer psychology and Aristotle's persuasion principles.
Key Takeaway
A new mental model for understanding why deals stall and how to unstick them.
Improv for Sales Leaders
An interactive session that takes sales leaders through the core principles of improvisational theatre — 'yes, and', active listening, in-the-moment presence — and maps each one directly onto the coaching conversations they have every day. Practical, energetic, and immediately applicable.
Key Takeaway
A new coaching language built on performance technique, not management theory.
Custom Keynote
Bryan works with event organisers to build a bespoke keynote around your theme, industry, and audience. Every element — stories, frameworks, exercises — is drawn from real sales experience and calibrated to your specific context.
Key Takeaway
A keynote that feels like it was written for your team. Because it was.
Event Formats
From Kickoff to Conference
Sales Kickoff Keynote
Set the tone for the year with a high-energy opening keynote that aligns your team around a shared sales philosophy and sends them into the field with renewed conviction.
Conference Keynote
A polished, story-driven keynote for industry conferences, association events, and revenue summits. Bryan tailors every talk to the event theme and audience profile.
Half-Day Workshop
A deeper dive that combines keynote content with live practice exercises. Teams don't just hear the framework — they rehearse it in real scenarios drawn from their own pipeline.
Executive Roundtable
A private, facilitated session for senior leadership focused on sales culture, hiring philosophy, and the strategic application of the Three-Act System across the organisation.
Check Bryan's Availability
Speaking enquiries are handled directly. Tell us your event date, audience size, and what you need — Bryan's team will come back to you within 24 hours.